News | VIZIO Platform Plus

Chilis Takes Center Stage on the VIZIO Home Page With ‘Hot Summer Movie’ Sponsorship

Written by VIZIO | Jul 12, 2024 1:00:00 PM

Brands seeking to reach VIZIO viewers have few better options than the VIZIO Home Screen — the first screen users see when they power up their TVs.  

 

That's why we make it easy and effective for brands to sponsor our many content collections, to establish a presence on this powerful platform through a helpful and uninterrupted experience that fans prefer.  

 

The latest example is the national casual restaurant chain Chilis, which from July 8 through the end of July,  is the exclusive presenting sponsor of our exciting Hot Summer Movie collection — a curated selection of movies across genres, including comedy, drama, family, action, and more — available on VIZIO WatchFree+ On Demand. 

 

Featured blockbuster films include White House Down, 2012, S.W.A.T, Elysium, Moneyball, Walk Hard, and more, available directly from the Home Screen and in our WatchFree+ on-demand menu.  

These on-demand titles will air on different dates throughout the summer, with a new title dropping weekly, designed to drive and extend viewer engagement and bring extended value to Chili’s sponsorship.  

 

Our data shows that VIZIO viewers spend an average of 44 minutes a day on the Home Screen, searching and browsing for content to watch. Our content collections not only take advantage of this lean-in viewer engagement but do so in a way that both helps viewers discover content to watch and allows brands to positively reach those same viewers.  

 

Click the "Get in touch" button below to reach a VIZIO Ads representative to learn more.