--- title: "The Latest on WatchFree+: More Content, More Engagement, More Brand Opportunities" description: Discover how WatchFree+ is transforming free streaming with new content, creator-led entertainment, and unique brand opportunities to engage viewers. image: https://platformplus.vizio.com/hubfs/VIZIO%20Creative%20Ideation%20(72).png --- ​ ✕ [![VIZIO Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads%20logo.svg)](https://platformplus.vizio.com/home) ## Platform Plus navigation - [Ad Solutions](https://platformplus.vizio.com/ad-solutions) - [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) - [Data & Analytics](https://platformplus.vizio.com/data-analysis) - [News](https://platformplus.vizio.com/news) - [Insights](https://platformplus.vizio.com/insights) Get in Touch Open main menu [Ad Solutions](https://platformplus.vizio.com/ad-solutions) [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) [Data & Analytics](https://platformplus.vizio.com/data-analysis) [News](https://platformplus.vizio.com/news) [Insights](https://platformplus.vizio.com/insights) [Insights](https://platformplus.vizio.com/insights) ## The Latest on WatchFree+: More Content, More Engagement, More Brand Opportunities # The Latest on WatchFree+: More Content, More Engagement, More Brand Opportunities ## VIZIO [Tweet](https://twitter.com/share?ref_src=twsrc%5Etfw) [Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=) ![](https://platformplus.vizio.com/hubfs/LI-In-Bug.png) The explosion of streaming has given consumers an abundance of content to watch whenever they want it. But it has also made finding something worth watching more complicated. Add the rising cost of multiple streaming subscriptions, and it is no surprise that audiences are increasingly turning to free television.   VIZIO’s free live and on-demand streaming service streaming service, WatchFree+, offers a simpler solution: turn on a VIZIO TV and enjoy premium live and on-demand entertainment without another subscription. With seemingly endless choices, making great content easy to discover matters as much as the content itself. And that approach is resonating, with viewing hours up 58% year over year. *(VIZIO Internal Data, Q2 FY27)*     These figures reflect more than audience growth. They point to a growing opportunity for advertisers to connect with engaged viewers through premium programming, creator-led entertainment and integrated brand partnerships. Here is how we are building on that momentum. ![VIZIO Creative Ideation (3)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(3).gif?width=1920&height=1080&name=VIZIO%20Creative%20Ideation%20(3).gif) More Premium Entertainment Across the Genres Viewers Love One advantage of operating a widely used entertainment platform is the ability to understand what audiences choose to watch. Viewing trends, engagement patterns and genre preferences help inform how we expand the WatchFree+ library and invest in programming that keeps viewers coming back.   We are strengthening categories including news, sports, lifestyle, entertainment and fan-favorite series, while expanding relationships with major studios and content partners including A&E, MGM, NBCUniversal, Sony and Disney. Programming such as The Good Doctor adds to the breadth of the offering.   Today, WatchFree+ features more than 400 live channels and over 45,000 movies and shows. For brands, that growing range of entertainment creates more opportunities to align with the content and viewing interests that matter to their audiences. ![VIZIO Creative Ideation (71)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(71).png?width=1920&height=1080&name=VIZIO%20Creative%20Ideation%20(71).png)   Bringing Creator-Led Entertainment to the Biggest Screen Audiences increasingly discover entertainment through creators they follow on social platforms. Those relationships do not stop at the television screen. They represent an opportunity to bring established communities and new viewing habits into the living room.   Our Creator Hub gives viewers a dedicated destination for creator-led entertainment, including more than 40 FAST channels featuring MrBeast, Topper Guild, Céline Dept, Hot Ones, The Royalty Family and Jesser.   We are also bringing creator-driven storytelling into original programming. Holiday Chocolate Workshop features world-renowned chocolatier and creator Amaury Guichon as he and his team build larger-than-life holiday chocolate creations.   For advertisers, these experiences create new ways to connect with passionate fan communities through familiar personalities and premium, lean-back viewing. ![VIZIO Creative Ideation (72)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(72).png?width=1920&height=1080&name=VIZIO%20Creative%20Ideation%20(72).png)   Launching Premium Originals and Brand Partnerships Our investment in original entertainment builds on the same principle: understand what viewers love, then create more of it. It also opens the door to brand relationships that go beyond a traditional commercial break.   This holiday season, we are introducing our first feature-length original film, Jingle Bells Wedding Bells, starring Rachel Bilson and Scott Foley. The romantic comedy brings premium talent and a fan-favorite genre to WatchFree+, with GEICO’s presenting sponsorship extending from the living room to the storefront. ![VIZIO Creative Ideation (59)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(59).png?width=1920&height=1080&name=VIZIO%20Creative%20Ideation%20(59).png) More Entertainment Value, More Opportunity Ultimately, our goal is to keep investing in entertainment viewers love and experiences that bring them back to WatchFree+. As the audience grows, so does the opportunity for brands to connect through premium content, culturally relevant creators and sponsorships that feel connected to the viewing experience. ​ ✕ Get in touch ## Sign up for the latest from VIZIO Ads Be the first to hear the latest by subscribing to our newsletter. ![Vizio Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads.svg) © VIZIO