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Report: The State Of Smart TV Advertising

Report: The State Of Smart TV Advertising

TV[REV]

A new report from analyst group TV-REV calls smart TV manufacturers like VIZIO “a force to be reckoned with in the growing smart TV universe.”

 

According to the report, the leading U.S.-based smart TV OEMs— including VIZIO —are expected to increase ad revenue by 4.5x over the next five years. Here's what lead analyst Alan Wolk says: 

 

“Smart TV OEMs are rapidly becoming the powers behind the thrones, serving the gatekeeper role once played by MVPDs, while providing advertisers with a national audience and the sort of measurement and attribution stats they’ve come to expect from digital.”

 

Driving this is Automatic Content Recognition (ACR) technology that provides real-time reporting on viewing patterns and the effectiveness of TV advertising, which the report says is "a novel way to capture attention data and viewing habits."

 

Read more and download the full report here. 

 

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