Overview: One of the biggest challenges with CTV is finding good data… That’s why the entire industry trusts VIZIO’s Inscape ACR data to power the future of TV. Inscape has become the go-to source for audience intelligence that can transform your advertising measurement and strategy.
Solution: With more than 20 million active and opted-in smart TVs, Inscape is the most powerful glass-level data set in the market. Inscape’s second-by-second ACR technology brings a new level of speed, transparency and actionability to the TV marketplace, powering innovation across both VIZIO and the connected TV industry. At VIZIO, Inscape ACR data is the foundation for everything we do—target campaigns, measure efficacy, and inform both programming and our entire advertising product suite.
Benefit: This helps advertisers find and connect with audiences in a meaningful way, wherever they are. For programmers, this helps identify what content viewers are engaging with most so they can create more of it. For the entire industry, Inscape also powers a vastly improved measurement currency movement that brands and agencies can transact on.