VIZIO Household Connect
True Omnichannel Reach
At VIZIO, we believe devices like TVs are important paths for distributing advertising. But we also believe the ultimate goal is to reach audiences, wherever they are. This includes on phones, tablets, and laptops even when outside the home.
That’s why we created Household Connect, which allows advertisers to extend their campaigns beyond the TV to millions of additional touchpoints and devices. So after being presented with an ad on TV, viewers will see a complementary ad or call-to-action on their computer, tablet, or mobile device shortly thereafter.
This allows agencies and brands to leverage our proprietary Inscape ACR data from 20 million smart TV households and extend it to millions of computers, tablets and mobile devices via our device partnerships — to execute full-funnel, omnichannel marketing campaigns across the VIZIO audience
Learn more in this clip from our 2022 NewFronts presentation:
As an advertiser, you want to reach the right person with the right message at the right time to ensure impactful impressions that drive real business outcomes. You want to optimize campaign planning, targeting, and measurement. And we’ve got three products in our advanced advertising suite to help you do that: Household Connect, Universal Frequency Control, and True Incremental Reach.
Household Connect, which enables advertisers to target consumers on other devices based on what is viewed on VIZIO smart TVs.
Universal Frequency Control sets limits on how often an ad is delivered via VIZIO Ads’ CTV offering, and with in-flight optimization, brands can ensure they are reaching the device an optimal amount of times per day, week, or month.
True Incremental Reach helps you measure net new audiences reached from advertising on our platform, when compared to other formats such as linear and VOD.
Together, this suite delivers those real business outcomes.