VIZIO Household Connect
True Omnichannel Reach
Overview: At VIZIO, we believe TVs are the anchor for advertising. But we also believe the ultimate goal is to reach audiences, wherever they are. This includes on phones, tablets, and laptops even outside the home.
Solution: That’s why we created Household Connect, which allows advertisers to extend their campaigns beyond the TV to millions of additional touchpoints and devices. So after seeing an ad on TV, viewers will see a complementary ad or call-to-action on their computer, tablet, or mobile device shortly thereafter.
Benefit: This allows agencies and brands to leverage our proprietary Inscape ACR data from 20 million smart TV households and extend it to millions of complementary devices to execute full-funnel, omnichannel marketing campaigns across the VIZIO audience.