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Powered By Inscape

Currency-Grade TV Data

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Real-time, glass-level verification

The data behind the biggest screen in the home.

Powered by VIZIO’s top-selling Smart TV operating system, Inscape is the industry’s largest source of TV viewing data, with 28+ million opted-in devices. In a fragmented landscape, Inscape provides modern TV intelligence to power more effective planning, targeting, and measurement.
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TV Market Trends Report

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The Industry Trusts Inscape

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Agencies & Advertisers

Plan, measure, and optimize campaigns. Find the households linear missed, target the audiences that matter, and prove outcomes with currency-grade data.
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Networks & Broadcasters

Attract, engage, and retain audiences. Understand tune-in, share, and churn across linear, streaming, and FAST in near real time.
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Analytics & Measurement Partners

Develop custom and syndicated metrics. Build on the industry’s largest single-source ACR footprint, delivered with full transparency.
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OEMs & Platform Partners

Expand and evolve first-party data. Turn glass-level viewership into sharper personalization, new products, and incremental revenue.
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See the Full Impact of Every Campaign

VIZIO Analytics

Understand how VIZIO experiences move audiences from awareness to action, with measurement across the full funnel.
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