--- title: Pause Ad - Overview description: VIZIO Creative Guidelines - WatchFree+ - Pause Ad - Overview --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) WatchFree+ ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-ibm?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-splash-image?hsLang=en) ### AVOD Home Screen Hero [Overview](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-avod-home-hero-title-treatment?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-auto-play-video?hsLang=en) ### [AVOD Banners](https://platformplus.vizio.com/cg-wf-avod-banners-overview?hsLang=en) ### [EPG Banners](https://platformplus.vizio.com/cg-wf-epg-banners-overview?hsLang=en) ### [Pause Ads](https://platformplus.vizio.com/cg-wf-pause-ads-overview) ### Videos [CTV In-Stream Videos](https://platformplus.vizio.com/cg-wf-video-instream-video?hsLang=en) [Content Breaks](https://platformplus.vizio.com/cg-wf-video-contentbreaks?hsLang=en) ### Content Specs [AVOD and O&O Delivery Specifications](https://platformplus.vizio.com/cg-wf-content-specs-avod?hsLang=en) [Fast Delivery Specifications](https://platformplus.vizio.com/cg-ef-content-specs-fast?hsLang=en) [Content Standards & QC Requirements](https://platformplus.vizio.com/content-specs-content-standards-qc-requirements?hsLang=en) VIZIO Creative Guidelines \> WatchFree+ \>  Pause Ad - Overview # Pause Ads Full-screen static image ad that appears when content is paused. Player controls and gradient overlay the bottom portion. See specs and guidelines below. ![WF Pause Ad](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/WF%20Pause%20Ad.png?width=1940&height=1364&name=WF%20Pause%20Ad.png "WF Pause Ad") # Specs | Pause Ad Image | | | --- | --- | | Dimensions | 1920px x 1080px | | Maximum File Size | 500 KB | | File Type | JPG, PNG | | Recommended Min. Font size | 24pt (14pt for legal copy) | | Safe Zone | Guaranteed ‘Safe Zone’ space is 1728x684px, centered. See **[Photoshop template](https://vizioonline-my.sharepoint.com/:i:/g/personal/platformmarketing_onedrive_vizio_com/EYvgVgqWzX1Ojj5sgwzKpGABLZHkF0FoeyJ8MJJW44XqQw)** for guide | | QR Code (if applicable) | - Minimum size is 250px x 250px - High contrast against a solid background - black code on white preferred - Entire QR code must fit entirely within the safe area | # Infractions | QR Codes/Content Outside of Safe Area | | | --- | --- | | Do not place QR codes or text outside the image safe area. See **[Photoshop template](https://vizioonline-my.sharepoint.com/:i:/g/personal/platformmarketing_onedrive_vizio_com/EYvgVgqWzX1Ojj5sgwzKpGABLZHkF0FoeyJ8MJJW44XqQw)** for guides. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Logo - Text](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Incorrect%20-%20WF%20Pause%20Ad%20-%20Safe%20Area.jpg) | ![Correct - Logo - Text](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Correct%20-%20WF%20Pause%20Ad%20-%20Safe%20Area-1.jpg) | --- | Cropped Image | | | --- | --- | | Ad image content should be full bleed, utilizing as much as the screen as possible. Avoid filler background. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Pause Ad - Crop](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Incorrect%20-%20WF%20Pause%20Ad%20-%20Crop.jpg) | ![Correct - Pause Ad - Crop](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Correct%20-%20WF%20Pause%20Ad%20-%20Crop.jpg) | --- | Mimic Platform UI: Using Tiles | | | --- | --- | | Tiles can mimic the focus state on the WF+ platform and confuse users. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Pause Ad - Tile](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Incorrect%20-%20WF%20Pause%20Ad%20-%20Tile.jpg) | ![Correct - Pause Ad - Tile](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Correct%20-%20WF%20Pause%20Ad%20-%20Crop.jpg) | --- | Mimic Platform UI: Using CTA | | | --- | --- | | CTA buttons or UI icons can be confused with the Player Controls or imply a focus state. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Pause Ad - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Crrect%20-%20WF%20Pause%20Ad%20-%20CTA-1.jpg) | ![Correct - Pause Ad - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Pause%20Ads/Correct%20-%20WF%20Pause%20Ad%20-%20CTA.jpg) | Text On this page - [Overview](https://platformplus.vizio.com/cg-wf-pause-ads-overview#overview) - [Specs](https://platformplus.vizio.com/cg-wf-pause-ads-overview#specs) - [Infractions](https://platformplus.vizio.com/cg-wf-pause-ads-overview#infractions)