Full-screen static image ad that appears when content is paused. Player controls and gradient overlay the bottom portion. See specs and guidelines below.

WF Pause Ad

Pause Ad Image
Dimensions 1920px x 1080px
Maximum File Size 500 KB
File Type JPG, PNG
Recommended Min. Font size 24pt (14pt for legal copy)
Safe Zone Guaranteed ‘Safe Zone’ space is 1728x684px, centered. See Photoshop template for guide
QR Code (if applicable)
  • Minimum size is 250px x 250px
  • High contrast against a solid background - black code on white preferred
  • Entire QR code must fit entirely within the safe area

QR Codes/Content Outside of Safe Area
Do not place QR codes or text outside the image safe area. See Photoshop template for guides.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Logo - Text Correct - Logo - Text



Cropped Image
Ad image content should be full bleed, utilizing as much as the screen as possible. Avoid filler background.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Pause Ad - Crop Correct - Pause Ad - Crop



Mimic Platform UI: Using Tiles
Tiles can mimic the focus state on the WF+ platform and confuse users.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Pause Ad - Tile Correct - Pause Ad - Tile



Mimic Platform UI: Using CTA
CTA buttons or UI icons can be confused with the Player Controls or imply a focus state.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Pause Ad - CTA Correct - Pause Ad - CTA

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