--- title: AVOD Home Screen Hero - Backdrop description: VIZIO Creative Guidelines - WatchFree+ - AVOD Home Screen Hero - Backdrop --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) WatchFree+ ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-ibm?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-splash-image?hsLang=en) ### AVOD Home Screen Hero [Overview](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-avod-home-hero-title-treatment?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop) [Auto-Play Video](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-auto-play-video?hsLang=en) ### [AVOD Banners](https://platformplus.vizio.com/cg-wf-avod-banners-overview?hsLang=en) ### [EPG Banners](https://platformplus.vizio.com/cg-wf-epg-banners-overview?hsLang=en) ### [Pause Ads](https://platformplus.vizio.com/cg-wf-pause-ads-overview?hsLang=en) ### Videos [CTV In-Stream Videos](https://platformplus.vizio.com/cg-wf-video-instream-video?hsLang=en) [Content Breaks](https://platformplus.vizio.com/cg-wf-video-contentbreaks?hsLang=en) ### Content Specs [AVOD and O&O Delivery Specifications](https://platformplus.vizio.com/cg-wf-content-specs-avod?hsLang=en) [Fast Delivery Specifications](https://platformplus.vizio.com/cg-ef-content-specs-fast?hsLang=en) [Content Standards & QC Requirements](https://platformplus.vizio.com/content-specs-content-standards-qc-requirements?hsLang=en) VIZIO Creative Guidelines \> WatchFree+ \>  AVOD Home Screen Hero - Backdrop # AVOD Home Screen Hero: Backdrop Image The header background image on WatchFree+ AVOD Home Screen. ![AVOD Backdrop Image Highlighted](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/AVOD%20Backdrop%20Image%20Highlighted.jpg?width=1920&name=AVOD%20Backdrop%20Image%20Highlighted.jpg "AVOD Backdrop Image Highlighted") # Specs | Backdrop Image | | | --- | --- | | Dimensions | 1920px x 1080px | | Maximum File Size | 500 KB | | File Type | JPG, PNG | | Text/Logos | Avoid text and/or logos in this area. Exceptions may be granted on a case-by-case situation. | | Safe Zone | Approx. 310px from the left and bottom. Approx 250px x 130px from 310px the upper right corner for the placement of the VIZO logo. | | Miscellaneous Notes | | | --- | --- | | Focal Point | Imagery focal point should be centered within the safe area to avoid visual imbalance. | | Image Quality | Use high-quality imagery that looks clear on a high-definition television. Never scale up images to meet the size requirements. | | Multi-Image | Avoid busy imagery with multiple tiles as this can confuse users as selectable content. See below for layout suggestions. | # Infractions | Not Full Bleed | | | --- | --- | | Image does not fill the entire 16:9 space edge-to-edge. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Full Bleed Fill](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Incorrect%20-%20Backdrop%20-%20Full%20Bleed%20Fill.jpg) | ![AVOD Standard Hero - SLF](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/AVOD%20Standard%20Hero%20-%20SLF.jpg) | --- | Copy/Logos/QR Codes | | | --- | --- | | Image contains copy, logos, or QR Codes. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Copy](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Incorrect%20-%20Backdrop%20-%20Copy.jpg) | ![AVOD Standard Hero - SLF](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/AVOD%20Standard%20Hero%20-%20SLF.jpg) | --- | Non-centered Focal Point | | | --- | --- | | Key imagery is not centered within the safe area creating a visual imbalance. Safe Area for backdrop can be found here:  [IBM version](https://vizioonline-my.sharepoint.com/:i:/g/personal/platformmarketing_onedrive_vizio_com/Ee1aZfQnj1pMhmFj_uLN2CQB3NG9u7kbrQYtQ5V3qCCLtg), [Title Treatment version](https://vizioonline-my.sharepoint.com/:i:/g/personal/platformmarketing_onedrive_vizio_com/EdsoNWnrfaBKqelV635uHaYB1NMnMwPRcYir40qvTyinNQ). | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - NotCentered](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Incorrect%20-%20Backdrop%20-%20NotCentered.jpg) | ![AVOD Standard Hero - SLF](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/AVOD%20Standard%20Hero%20-%20SLF.jpg) |   --- | Mimic Platform UI: Borders | | | --- | --- | | Backdrop image has a border around the artwork which can mimic a focus state, causing confusion for users. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Border](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Incorrect%20-%20Backdrop%20-%20Border.jpg) | ![AVOD Standard Hero - SLF](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/AVOD%20Standard%20Hero%20-%20SLF.jpg) | --- | Mimic Platform UI: Using Tiles | | | --- | --- | | Tiles can mimic the content on the VIZIO platform and confuse users that it's selectable. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Tiles](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Incorrect%20-%20Backdrop%20-%20Tiles.jpg) | ![Sponsored Collection Hero](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/AVOD%20Home%20Screen%20Hero/Sponsored%20Collection%20Hero.jpg) | Text On this page - [Summary](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop#summary) - [Specs](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop#specs) - [Infractions](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop#infractions)