--- title: AVOD Banners - Overview description: VIZIO Creative Guidelines - WatchFree+ - AVOD Banners - Overview --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) WatchFree+ ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-ibm?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-splash-image?hsLang=en) ### AVOD Home Screen Hero [Overview](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-wf-avod-home-hero-title-treatment?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-wf-avod-home-hero-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-wf-avod-home-screen-hero-auto-play-video?hsLang=en) ### [AVOD Banners](https://platformplus.vizio.com/cg-wf-avod-banners-overview) ### [EPG Banners](https://platformplus.vizio.com/cg-wf-epg-banners-overview?hsLang=en) ### [Pause Ads](https://platformplus.vizio.com/cg-wf-pause-ads-overview?hsLang=en) ### Videos [CTV In-Stream Videos](https://platformplus.vizio.com/cg-wf-video-instream-video?hsLang=en) [Content Breaks](https://platformplus.vizio.com/cg-wf-video-contentbreaks?hsLang=en) ### Content Specs [AVOD and O&O Delivery Specifications](https://platformplus.vizio.com/cg-wf-content-specs-avod?hsLang=en) [Fast Delivery Specifications](https://platformplus.vizio.com/cg-ef-content-specs-fast?hsLang=en) [Content Standards & QC Requirements](https://platformplus.vizio.com/content-specs-content-standards-qc-requirements?hsLang=en) VIZIO Creative Guidelines \> WatchFree+ \>  AVOD Banners - Overview # AVOD Banners Banners on the AVOD Home screen and Category Sponsorship pages. See specs and guidelines below. ![WF Banner Overview](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/WF%20Banner%20Overview.png?width=1940&height=1364&name=WF%20Banner%20Overview.png "WF Banner Overview") # Variations | Spotlight Highrise | Spotlight | | --- | --- | | ![Standard Hero](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/WF%20Banners%20Highrise.jpg) | ![Image Based Messaging - IBM Hero](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/WF%20Banners%20Spotlight.jpg) | | Single 1720px x 360px banner | Single 1720px x 200px banner | # Infractions | Excessive Text/Logos | | | --- | --- | | Banner images have an excessive amount of text/logo and can cause readability issues for the user. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - WF Banner - Text](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/Incorrect%20-%20WF%20Banner%20-%20Excessive.jpg) | ![Correct - WF Banner - Text](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/WF%20Banners%20Highrise.jpg) | --- | Mimic Platform UI: Border | | | --- | --- | | Banner images have borders around the artwork which can mimic a focus state, causing confusion for users. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - WF Banner - Border](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/Incorrect%20-%20WF%20Banner%20-%20Border.jpg) | ![Correct - WF Banner - Border](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/Correct%20-%20WF%20Banner%20-%20Border.jpg) | --- | Mimic Platform UI: CTA Button | | | --- | --- | | Banner image has a CTA button in the tile image which can cause consistency issues with our platform and can be confusing for the user. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - WF Banner - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/Incorrect%20-%20WF%20Banner%20-%20CTA.jpg) | ![Correct - WF Banner - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20WatchFree+/Banners/Correct%20-%20WF%20Banner%20-%20CTA.jpg) | Text On this page - [Overview](https://platformplus.vizio.com/cg-wf-avod-banners-overview#overview) - [Variations](https://platformplus.vizio.com/cg-wf-avod-banners-overview#variations) - [Infractions](https://platformplus.vizio.com/cg-wf-avod-banners-overview#infractions)