--- title: Home Screen Hero - Title Treatment description: VIZIO Creative Guidelines - General Market - Home Screen Hero - Title Treatment --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) VIZIO Home: General Market ### Home Screen Hero [Overview](https://platformplus.vizio.com/cg-gm-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment) [Sponsor Logo](https://platformplus.vizio.com/g-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [IBM](https://platformplus.vizio.com/cg-home-screen-hero-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-home-screen-hero-backdrop-bb6e04c8-c53a-40c8-b426-7bb894aeb137?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/gm-me-home-screen-hero-ap-video?hsLang=en) ### Discover Reveal [Overview](https://platformplus.vizio.com/cg-gm-discover-reveal-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-discover-reveal-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-gm-discover-reveal-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-discover-reveal-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-discover-reveal-ap-video?hsLang=en) [Discover Tile](https://platformplus.vizio.com/cg-gm-discover-reveal-tile?hsLang=en) ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-overview?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-sponsor-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-ap-video?hsLang=en) ### Tentpole Sponsorship Page [Overview](https://platformplus.vizio.com/cg-gm-tentpole-sponsorship-page-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-tentpole-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-tentpole-splash-animated-ap-video?hsLang=en) ### Hub Sponsorship [Overview](https://platformplus.vizio.com/cg-gm-hub-sponsorship-overview?hsLang=en) [Splash Sponsor Logo](https://platformplus.vizio.com/slug-gm-hub-sponsorship-splash-sponsor-logo?hsLang=en) [Animated Auto-Play Video](https://platformplus.vizio.com/slug-gm-hub-sponsorship-animated-splash-auto-play-video?hsLang=en) ### Banners & Tiles [Overview](https://platformplus.vizio.com/cg-gm-banners-tiles-overview?hsLang=en) [Static](https://platformplus.vizio.com/cg-gm-banners-tiles-static?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-banners-tiles-video?hsLang=en) ### Sports Zone [Homescreen Hero](https://platformplus.vizio.com/cg-gm-sports-zone-home-screen-hero?hsLang=en) [Discover Reveal](https://platformplus.vizio.com/cg-gm-sports-zone-discover-reveal?hsLang=en) [Banners](https://platformplus.vizio.com/cg-gm-sports-zone-banners?hsLang=en) [Feature Card](https://platformplus.vizio.com/cg-gm-sports-zone-feature-card-overview?hsLang=en) [Sports Zone Home Page](https://platformplus.vizio.com/cg-gm-sports-zone-home?hsLang=en) [Hub Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-home-page-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-sports-zone-home-animated-ap-video?hsLang=en) [Individual Sport Page](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-overview?hsLang=en) [Sponsorship Logo](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-auto-play-video?hsLang=en) ### My Hub [Spotlight First View](https://platformplus.vizio.com/cg-gm-my-hub-spotlight-firstview?hsLang=en) [Offer Page](https://platformplus.vizio.com/cg-gm-my-hub-offer-banner?hsLang=en) [Promo Page](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) ### Videos [Click-to-Play Video](https://platformplus.vizio.com/cg-gm-video-ctp-video?hsLang=en) [CTV In-Stream Video](https://platformplus.vizio.com/video-instream-video-ctv?hsLang=en) ### Promo Page [Overview](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) VIZIO Creative Guidelines \> General Market \>  Home Screen Hero - Title Treatment # Home Screen Hero: Title Treatment Title Treatment is title graphic, paired with dynamic text for home screen hero messaging. Asset can be used on Home Screen Hero, Discover Reveal, Sponsored Collection, and App Catalog pages. ![GM TT Overview](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/TT/GM%20TT%20Overview.png?width=1940&name=GM%20TT%20Overview.png "GM TT Overview") # Specs | Title Treatment | | | --- | --- | | Dimensions | Width: 600px OR Height: 130px (whichever comes first) | | Maximum File Size | 200 KB | | File Type | Transparent PNG (to be placed on black background) | | Cropping | Empty pixels on all sides must be cropped | | Dynamic Text | | | --- | --- | | Character Count | Approximately 100-150, including spaces | | Miscellaneous Notes | | | --- | --- | | App Logo | Do **NOT** include the app logo in the title treatment. App logo is placed above the Title Treatment on the backend. It tells the user what app it will launch when CTA is clicked. | | CTA Text Options | - Watch Now - Watch Trailer - Stream For Free - Learn More - View Collection - Sign Up Today | # Infractions | Not Cropped Properly | | | --- | --- | | Image is not cropped on all sides (empty pixels exist on the sides). | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - TT - Cropping](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20TT%20Cropped.jpg) | ![Correct - TT - Cropping](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | Non-Transparent Background | | | --- | --- | | Image has a colored background fill, not transparent. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - TokyoVice - TT - Background Fill](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/TT/Incorrect%20-%20GM%20-%20TT%20Non%20Transparent.jpg) | ![Correct - TokyoVice - TT](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | Low Contrast Colors | | | --- | --- | | Low contrast title art graphics is problematic on our platform and causes illegibility. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - TokyoVice - TT - Low Contrast](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/TT/Incorrect%20-%20GM%20-%20Low%20Contrast.jpg) | ![Correct - TokyoVice - TT](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | Text On this page - [Summary](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment#overview) - [Specs](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment#specs) - [Infractions](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment#infractions)