The VIZIO Audience
Overview: Knowledge is power, and the more you know about the audience you’re trying to reach on VIZIO, the more effective your campaigns will be. That’s why we make it a priority for us to understand our audience, and yours as well.
Solution: The VIZIO audience spans more than 20 million active and opted-in smart TVs armed with our Inscape glass-level data platform. This includes hard-to-reach Millennials and Gen Z’s, all the way to Gen Xers and Baby Boomers.
Benefit: For advertisers, this provides an unprecedented level of insight than is possible from traditional linear TV, allowing us to spot new trends evolving on our platform and help brands take advantage of them.