VIZIO Addressable

VIZIO’s tech stack solution built to help existing Project OAR members and attract new sources of addressable inventory.

Project OAR

Addressable Advertising

at Scale

What is VIZIO Addressable?

Digital-level Targeting,

Linear TV Reach

Back in 2018, we founded Project OAR, a consortium dedicated to creating an open addressable standard. Now, we’re putting the results into the marketplace. 


VIZIO is rolling out a massive footprint of addressable-enabled TVs, and over the past few months, we’ve been working to build and successfully test a white-label tech solution to help existing OAR members dive into addressable advertising. 


Our work doesn’t stop there: We want to attract new sources of inventory, both national and local, to connect brands with their audiences in a down-funnel way that regular linear advertising simply can’t do.


in touch

.Want to learn more about our offerings?