VIZIO’s tech stack solution built to help existing Project OAR members and attract new sources of addressable inventory.
Linear TV Reach
Back in 2018, we founded Project OAR, a consortium dedicated to creating an open addressable standard. Now, we’re putting the results into the marketplace.
VIZIO is rolling out a massive footprint of addressable-enabled TVs, and over the past few months, we’ve been working to build and successfully test a white-label tech solution to help existing OAR members dive into addressable advertising.
Our work doesn’t stop there: We want to attract new sources of inventory, both national and local, to connect brands with their audiences in a down-funnel way that regular linear advertising simply can’t do.